LeadHanger
Get a free audit
How it works

From your website to a booked dealer appointment in four steps

LeadHanger routes every inquiry to the right dealer, lets the dealer text or call from your brand's number, moves late leads to the next dealer, and reports each outcome back to the brand.

Running at Brisa, the Bridgestone and Sabancı joint venture, since 2023

Show the example for
01

Capture

A form or chat on your site asks the questions your dealers need and captures consent before anything is sent.

46K+ customer conversations per month at Brisa

  • Tire question set: tire size, quantity, store and same-day fitting
  • Window question set: number of windows, type, timing and a photo
  • Consent captured in your brand's own words
The chat on a tire brand's site: it asks for the tire size and the quantity, then which ways the store may get in touch.
The chat on a window brand's site: it asks how many windows and which type, then which ways the dealer may get in touch.
02

Route

Each request goes to the right dealer through a ladder of rules you set.

4,085 requests routed at Brisa in October 2026: 3,280 to dealers and 805 to its call center

  • By region, ZIP code, brand and tier
  • AI-assisted matchingPlanned
Routing rules in the brand dashboard: each dealer's rules with the county, the brand, the tier, the wait time and the backup dealers.
Routing rules in the brand dashboard for a window brand: each dealer's rules with the county, the brand, the tier, the wait time and the backup dealer.
03

Respond

The dealer contacts the customer the way the customer chose and books the appointment.

86% of requests followed up by dealers at Brisa in October 2026, up from 51% in September

  • One-touch calling and outcome capture in the dealer app
  • A lead not answered in time moves to the next dealer
  • Text or call, as the customer choosesLaunching December
  • One brand number and one conversation threadLaunching December
  • Masked calling: the customer's number stays hiddenLaunching December

See the dealer app

A tire request in the dealer app: the customer, a reminder to call within 45 minutes, the tire size and quantity, and the Call customer button.
A window request in the dealer app: the homeowner, a reminder to call within 45 minutes, the number and type of windows, two photos, and the Call customer button.
04

Report

The brand can see how every lead was handled, dealer by dealer.

39.6% conversion at the best dealer at Brisa, October 2026

  • Response time and appointments by dealer and region
  • Dealer scorecard
  • A customer satisfaction question after the visitLaunching December

See the brand dashboard

The dealer scorecard in the brand dashboard: the month's requests, completion, on-time calls and conversion, and each dealer's call rate and conversion.
The brand dashboard for a window brand: the month's requests and conversion, and a chart of requests, calls and appointments by dealer.

How we measure

Response time
From the moment a lead reaches the dealer to the dealer's first call or message.
Follow-up rate
The share of leads the dealer called or messaged.
Appointment rate
The share of leads that became a booked appointment.
Reassigned lead
A lead the first dealer did not answer in time, moved to the next dealer.

Frequently asked questions

What is dealer lead response?

Dealer lead response is how fast and how well a dealer answers a request from the brand's website. LeadHanger measures it for every dealer, from the moment the request arrives to the first call, and records what the request turned into.

How are leads routed to dealers?

By the rules you set: region, ZIP code, brand and tier. If the dealer does not answer in time, the request moves to the next dealer. AI-assisted matching is planned.

How do you measure response time?

From the moment a lead reaches the dealer to the dealer's first call or message, as recorded in the LeadHanger app. The brand dashboard shows it for every lead, and by dealer and region.

What happens if a dealer does not call back in time?

The request moves to the next dealer after the time you set, so the customer is not left waiting.

Do our dealers need new software?

Nothing to install at the dealership or the store. Dealers receive and call each request from the LeadHanger app on their phone.

How is consent recorded?

The chat asks for consent in the brand's own words before the request is sent, and consent to calls and texts is a separate opt-in. A consent log for each lead, with the time and the wording shown, is planned.

Does it work with our systems?

A pilot needs no connection: requests arrive from your site and the brand dashboard works on its own. Salesforce, the REST API and webhooks arrive in January 2027; Leap, MarketSharp, TireConnect, Tekmetric and AutoLeap connect on request. The Integrations page lists each one with its status.

Get a free Lead Response Audit

We send 3 test inquiries through your site and dealers, then share a one-page result within a week.

Get a free audit