How Brisa, the Bridgestone and Sabancı joint venture, turned web requests into dealer appointments

The problem

Over three years, 108,583 web requests reached Brisa's dealers and call center. Only 50.5% of the dealers called back.

October 2026

of requests followed up by the dealer

86%

of requests followed up by the dealer

September: 51%

of requests not called

14.3%

of requests not called

August: 41%, September: 49.2%

requests routed

4,085

requests routed

3,280 to dealers, 805 to the call center

conversion at the best dealer

39.6%

conversion at the best dealer

From visit to sale

1. 326,634

   Visits

2. 74,379

   Chat interactions

3. 26,716

   Quote requests

4. 4,085

   Requests routed

5. 186

   Customers who bought, 744 tires

Tires sold through the program since launch: 15,748

How it works

The visitor answers a few questions in a chat on Brisa's site, the request goes to the dealer that can fit the tires, and the brand sees what each dealer did with it. See the four steps

Scale

60+ dealers in 24 cities.